ABDULLAH
ABBAS
Art Director. Broadcast graphics for millions. Government identity systems. AI pipelines that design themselves.
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Al Kass Sports × Government Dev Bureau × Doha
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Art Director. Broadcast graphics for millions. Government identity systems. AI pipelines that design themselves.
Al Kass Sports × Government Dev Bureau × Doha
Bilingual brand systems, Arabic-English identity design, and institutional communications for Qatar's government sector.
Built an 8-section bilingual brand manual that unified Arabic calligraphy with modern grid systems across 15+ departments.
2024
Transformed Islamic geometric patterns into a scalable bilingual brand system — from signage to digital interfaces.
2023
Designed 12+ editions of a bilingual newsletter with custom infographics and data visualizations that made government policy readable.
2024–2026
Turned dense government data into a commanding C-suite pitch deck with custom data visualizations and strategic narrative.
2024
Directed 360° event identity across two annual editions — stage backdrop, trophy design, print, and social in one cohesive system.
2024–2025
Built a 50+ deliverable campaign system for child protection — identity, hotline awareness, social media, all from one unified toolkit.
2020–2021
Deployed visual metaphors powerful enough to communicate social issues before a single word is read — across Arabic and English.
2019–2020Live TV graphics for millions of viewers across 24 MENA countries. Zero-error tolerance. No undo button.
Live broadcast graphics for the biggest club football event
Multi-format tournament coverage graphics
Star player portrait posters for broadcast and social media
Olympic Games broadcast graphics package
Daily live broadcast graphics for sports and news programming
Live broadcast graphics for the biggest club football event
Multi-format tournament coverage graphics
Star player portrait posters for broadcast and social media
Olympic Games broadcast graphics package
Daily live broadcast graphics for sports and news programming
I DON'T JUST DESIGN.
I BUILD SYSTEMS THAT DESIGN.
An n8n automation workflow that takes any creative brief, classifies it by format and brand identity, routes to the optimal AI model, and delivers production-ready assets. Click a node to see what it does.
Where Moments Become Interactive
A full-service digital studio I co-founded, blending design, development, and AI to create interactive experiences for brands across the Middle East. From concept to deployment on modern infrastructure.
The person behind the channel.
Egyptian, based in Doha. I grew up obsessed with football — which is exactly why I ended up designing live broadcast graphics for Champions League Finals, Euro tournaments, and Olympic Games at Al Kass Sports. When you watch a match and see the score bug, the player stats, the halftime graphics — that's the work. Seen across 24 MENA countries, zero margin for error.
The other half of my career lives in Qatar's government sector— building bilingual Arabic-English brand systems, editorial design, and campaign systems that span 50+ deliverables. I think in systems, not pages: modular grids that flex between RTL and LTR, pattern libraries that scale from business cards to building facades.
After hours, I build AI automation pipelines that do what I used to do manually. n8n workflows that classify briefs, generate concepts, and assemble layouts. I automate what can be automated so I can focus on what can't.
Broadcast, government, AI systems — or something I haven't done yet.