
Tokyo 2020 Olympics
Olympic Games Broadcast Graphics — 33 Sports, 17 Days, 1 Unified Package
Al Kass Sports ChannelsOlympic coverage graphics required a system that could span 33 different sports, each with unique stat overlays, medal trackers, and event-specific lower-thirds. The package blended Japanese-inspired visual motifs with the Al Kass Sports broadcast language, creating a cohesive look across 17 days of continuous coverage. The challenge: make archery graphics and swimming graphics feel like they belong to the same broadcast — while respecting that each sport has fundamentally different data needs.

Built a modular graphics framework with sport-agnostic base elements (lower thirds, score bugs, full-screen templates) and sport-specific data modules that plug into them. The Japanese design influence was distilled into geometric patterns and a restricted color palette that evokes Tokyo without becoming cliché. Medal trackers needed to update in real-time across multiple time zones. Event-specific graphics — like gymnastics scoring or track and field lane assignments — each required custom data layouts within the unified visual system.