Tokyo 2020 Olympics
broadcast2021

Tokyo 2020 Olympics

Olympic Games Broadcast Graphics — 33 Sports, 17 Days, 1 Unified Package

Al Kass Sports Channels
The Brief

Olympic coverage graphics required a system that could span 33 different sports, each with unique stat overlays, medal trackers, and event-specific lower-thirds. The package blended Japanese-inspired visual motifs with the Al Kass Sports broadcast language, creating a cohesive look across 17 days of continuous coverage. The challenge: make archery graphics and swimming graphics feel like they belong to the same broadcast — while respecting that each sport has fundamentally different data needs.

RoleBroadcast Designer
ClientAl Kass Sports Channels
Year2021
Tools
After EffectsPhotoshopIllustratorMotion Graphics
Tokyo 2020 Olympics — broadcast graphics package
Sport-specific stat overlay
Medal tracker — real-time updates
Event lower-third system
Japanese-inspired visual motifs
Full-screen results graphic
The Approach

Built a modular graphics framework with sport-agnostic base elements (lower thirds, score bugs, full-screen templates) and sport-specific data modules that plug into them. The Japanese design influence was distilled into geometric patterns and a restricted color palette that evokes Tokyo without becoming cliché. Medal trackers needed to update in real-time across multiple time zones. Event-specific graphics — like gymnastics scoring or track and field lane assignments — each required custom data layouts within the unified visual system.

33Sports Covered
17Days of Coverage
1Unified Package
LIVEReal-Time Updates
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