AMAN Campaigns

AMAN Qatar required a campaign system spanning 50+ deliverables — from foundational identity guidelines and hotline awareness campaigns to social media content and child helpline materials. The system needed to maintain visual cohesion across wildly different formats while communicating sensitive child protection messaging with empathy and clarity. The tone had to be approachable enough for children, authoritative enough for adults, and culturally appropriate across Qatar's diverse communities.

Built the system in three layers: identity foundation (logo, colors, type, pattern library), campaign toolkits (templates for each stream: hotline awareness, child helpline, social media), and deployment guides (how each department adapts the toolkit to their specific needs). Each campaign stream has a distinct visual accent within the unified system — warm colors for child-facing materials, authoritative blues for institutional communications, and high-contrast urgency for hotline awareness. Every deliverable was reviewed against cultural sensitivity guidelines before production.